Priced by maturity, not by feature gates.
Apex is one platform that grows with your organization. You don't unlock features by paying more — you graduate into deeper architecture as your business matures.
Starter
Foundational systems. Get out of spreadsheets and missed calls.
Owner-operators and small teams establishing their first connected system.
- Premium website
- CRM foundation
- AI receptionist
- SMS + email automation
- Scheduling
- — Every lead captured and contacted
- — Single source of customer truth
- — First automations live
Growth
Core platform modules wired together to compound revenue.
Growing teams ready to consolidate vendors and scale acquisition.
- Everything in Starter
- Workflow automation engine
- Reputation management
- Conversion optimization
- Pipeline analytics
- — Multi-channel customer journeys
- — Operational handoffs automated
- — Visibility into what drives revenue
Professional
Full operations platform with analytics and AI decision support.
Established organizations replacing fragmented stacks with one platform.
- Everything in Growth
- Customer + team portals
- Dispatch + scheduling
- Executive dashboards
- AI decision support
- — End-to-end operational visibility
- — Leadership-grade reporting
- — AI tuned to your data
Enterprise
Multi-location, multi-team architecture with enterprise reliability.
Organizations operating at scale with compliance, identity, and uptime requirements.
- Everything in Professional
- SSO + identity management
- Multi-tenant architecture
- Custom integrations
- SLA + dedicated support
- — Enterprise-grade observability
- — Role-based access at scale
- — Predictable performance under load
Platform
Custom platform engagement with bespoke modules and dedicated engineering.
Organizations building proprietary platforms on top of the Apex stack.
- Bespoke modules
- Dedicated engineering team
- Custom AI systems
- Strategic roadmap
- Co-engineered platform
- — Proprietary capability moats
- — Platform built around your business
- — Long-term technology partnership
Transparent. Scoped during Discovery. Built to scale with you.
Every engagement is scoped during Discovery against your modules, integrations, and timelines. You always know what you're paying for — and what it unlocks.
No feature gates
We don't restrict capabilities to push you into a higher tier. You graduate when your business demands deeper architecture.
No surprise invoices
Engagements are scoped in writing during Discovery. Quarterly reviews keep scope and outcomes aligned.
Implementation + platform
Every tier includes white-glove implementation, documentation, and the long-term platform partnership.
Not sure which tier fits?
The Discovery Builder models your tier, stack, and ROI in under two minutes.